DIGITAL MARKETING SYLLABUS
Search Engine Optimization : (S.E.O)
Introduction :
- What is S.E.O, S.M.O, S.E.M
- Why We Do SEO, SMO, SEM
- How Does Search Engine Ranks Any Website
- How to Analyze your Website
- Black Hat / White Hat / Grey Hat SEO
- Google Policies
- Google Updates (All Panda Updates + Penguie Updates)
Basic Terminology :
Search Engine
Keywords
Page Rank
Alexa
SERP in Google
Backlink
Inbound & Outbound Links
Anchor Text
Link Farm
No Follow
Do Follow
Google Bot
Google Algorithm
Title Tag
Meta Tag
Google Sandbox
Keyword Density
Keyword Proximity
Keyword Match Types
Google Keyword Tool
Google Trends
Keywords Stuffing
Landing Page
Cloaking
Web Crawler
Duplicate Content
Robots.txt
Sitemap.xml
Image Alt Tag
Google Indexing
Google Caching
Link Building (1 way, 2 way & 3 way)
Link Wheel
Reciprocal Link
Impressions
Website Analysis
Website Analysis:
Full Website Analysis
acklinks Analysis
Loading Time Analysis
Competitor Analysis
Keywords Analysis
Search Engine Ranking
Preparing Proposals for Client
Preparing Site Analysis Report
Google Trends
On Page Optimization :
Title Tag Creation
Meta Tag Creation
Meta Description Creation
Keyword Density Calculation
Content Dublicacy Check
Image ALT Tags
H1/H2 Heading Tags
Website Loading Time
Image Optimization
Anchor Text
Sitemap.xml
Robots.txt
HTML Validation
Automatic/Manual XML / HTML Sitemaps
Url Fixation
Google Webmaster Account Setup
Keywords Match Type
Inbound / Outbound Links
Doorway Pages
Black Hat/ White Hat SEO Tricks
Off Page Optimization :
Social Bookmarking
Directory Submissions
Article Submissions
Blog Commenting
Blog Creation
Forums Submissions
Classifieds Ads
Search Engine Submissions
New Post Ping Task
Blog Guest Posting
Advance S.E.O Techniques:
Seo Tools
Tricks to Fill Forms with just 1 Click
Checking Page Rank
Page Rank and Alexa Tools
Website Traffic Anaysis
SMO Techniques to Get Traffic
Rank Checking Softwares
Google Webmaster Interface
Proposal and Site Analysis Report
Google Updates (Google Panda + Penguine Updates)
How to Earn Online
Youtbe Channel Creation
Facebook Page
Google Adsence Overview
Optimization For Other Search Engines Yahoo,MSN, Bing
How to Book Domain
How to Get Hosting Service
SEO Training Course Additional Features :
No Registration Fees
100% Job Assistance
Live Project Training
Free demo class on Request
Freelance Projects on Seo
How to Earn Money from Google Adsence and Affiliate Programs
Interview tips and All Possible Questions will be Provided during your SEO Training
Experience certificates will be provided at the end of the course
Notes for Preparation of Seo Jobs
PPC Training Course :
Module 1 : Basic Terminology
Ad Group
Ad Copy
Ad Scheduling
Ad Placement
Ad Ranking/Positioning
Ad Rotation
Ad Variations
Ad Auction
Ad Delivery
Click
Click Through Rate (CTR)
Content Network
Contextual Targeting
Conversion
Conversion Page
Conversion Rate
Conversion Tracking
Conversion Types
Conversions (1-per-click)
Conversions (many-per-click)
AdWords Editor
Avg. CPC
Avg. Pos
Cost-Per-Action (CPA)
Cost-Per-Click (CPC)
Cost-Per-Click (CPC) Bid
Cost-Per-Thousand Impressions (CPM)
Daily Budget
Destination URL
Display Ad
Display URL
End Date
Frequency Capping
Geo-Targeting
Google Search Network
Image Ads
Impression
Impressions per Day
Keyword Insertion
Keyword Match Types
Keyword Tool
Landing Page
Maximum Cost Per Click
Negative Keyword
Quality Score
Landing Page Relevance
Return on Investment (ROI)
Google Search Partners
Standard Ad Delivery
Text Ad
Module 2 : Google Adwords
Google Adwords Will Include :
PPC Campaign Management
PPC Keyword Research
Creating Ad Copies for PPC Campaign
CPC Bid Management
Choosing Relevant Keywords from the Google
Adwords Keywords tool
A - B Testing
Destination U.r.l
Overall Campaign Budget Settings
Advance Location Targeting
Ad Extensions (Call Extension, Sitelinks Extension, Social Extensions e.t.c )
Google Analytics With Google Adwords
Conversion Tracking
Landing Page Optimization
Traffic Estimator
Ad Preview and Diagnosis
Keywords Match Type
Search Term Report
Optimizing C.T.R and Conversion Rates
Maintaining Good Quality Score
Adding Negative Keywords, B.M.M e.t.c for Better Conversion.
Ad Scheduling, Destination U.R.L, Location Targeting Tasks.
Testing and Analyzing Ads Copy and Landing Pages to Fulfill R.O.I
Handling M.C.C Accounts
PPC Reporting (Geographic Report Keyword Report etc)
Google Display Network
Remarketing Concept & Creating Remarketing List
Google Adwords Policy
How to Get your Ads Approved Within 10 mint.
Module 3 : Microsoft Adcenter Training
Yahoo/Bing Ads Training
Introduction :
What are Yahoo/Bing Ads?
Introduction to Campaigns and Ad Groups
How to make Campaigns, Ad Groups.
Adding Keywords
Traffic Estimation
Writing an Effective Ad
Choosing Keywords for Ad Groups
Editorial Guidelines and Policies
Bidding Option
Yahoo/Bing Ads Features
Location Targeting
Keyword Match Types
Campaign Exclusions Technique
What are Content Ads
Bing Ads / Campaign Optimization
How to Optimize Bing Campaign
Click Quality
Reporting in Bing Ads
Quality Advertising Experiences
Yahoo/Bing Ads Budgeting and Billing
How to Make Payment for Bing Ads
How to Analyse Bing Ads Billing
SMO (Social Media Optimization)
Module 1 : Social Networking Sites
Facebook
Twitter
Linkedin
Stumble Upon
Pinterest
Delicious
Google +
Module 2 : Blogging & Web 2.0 Properties
Blogger
Wordpress
Blog Creation & Customization
Blog Post Submission
Blog Promotion
Traffic and Audience Tracking
Getting Backlinks from Blogs
Module 3 : Linkedin Advertising
Introduction to LinkedIn
Creating the Right Profile & Settings
LinkedIn Create an Ad
LinkedIn Sponsor an Update
Campaign Creation
Ads Creation
Location targeting
Audience Selection for Showing Ads
CPC & CPM Bidding
How to Convert Clicks into Qualified Leads (Lead Collection)
Module 4 : Facebook Advertising
Facebook Page Creation
Facebook Ad Creation
Facebook Post Advertising
Facebook Likes Advertising
Facebook Page Adverting
Facebook Event Creation
Facebook Event Advertising
How to Get Leads from Facebook
CPM Advertising Model
Conversion Tracking in Facebook
Module 5 : Youtube Advertising
Youtube Ads
Youtube in Affiliate Marketing
Youtube channel creation
Youtube Video Upload & Promotion
How to Show Ads on Youtube
How to Promote Your Youtube Videos
Use of Subscription & How to Increase Youtube Subscription
Additional Tasks in Digital Marketing:
Affiliate Marketing
Email Marketing
Mobile Ads
Google Adsence
CPC & CPM Based Ads
Banner Ads on Website
Website Design on Wordpress & Blogspot
